OVERVIEW

At CommerceInterface, we take Channel Management seriously and give our suppliers the tools they need to manage multiple channels efficiently. Many companies today simply encourage their suppliers to post their products across multiple Internet properties in a shotgun styled approach. At CommerceInterface, we are opposed to the shotgun mentality and we firmly believe that we have a more efficient and effective approach.

The method we promote is a process by which a supplier creates a formalized program for selling their products within a specific channel. The process includes segmenting the channels by similar characteristics (margin requirements, value propositions, product mix, etc.) and then customizing a program to fit their specific needs.

Our approach:

Define Goals: Define the specific goals you have for each channel segment. Consider your goals for the channel as a whole as well as individual accounts. Keep your goals in mind for both acquisition and retention.

Define Policies: Based on the channels requirements, we help construct well defined polices for each individual channel. Our platform allows you to keep the unique characteristics of each channel in mind when defining policies for pricing, order management, product fulfillment, etc.

Define Products: Together we identify those supplier products most suited for each channel based on each of their margin requirements, discounts, categories, etc.

Define Sales/Marketing Programs: We assist suppliers in designing a program for each channel’s needs. We understand our integrated channel’s marketing programs and help with a program that best supports a supplier selling and marketing their products. Some of the standard considerations are product training, co-op advertising, seasonal promotions, and merchandising.

Selling products to retail channels online is not a one-size fits all approach. The CommerceInterface approach demands diligence in addressing each channel’s specific needs in order to achieve success.